The Road to Curitiba

On Saturday mornings, children gather to paint and draw in the main downtown shopping street of Curitiba, in southern Brazil. More than just a charming tradition, the child’s play commemorates a key victory in a hard-fought, ongoing war. Back in 1972, the new mayor of the city, an architect and urban planner named Jaime Lerner, ordered a lightning transformation of six blocks of the street into a pedestrian zone. The change was recommended in a master plan for the city that was approved six years earlier, but fierce objections from the downtown merchants blocked its implementation. Lerner instructed his secretary of public works to institute the change quickly and asked how long it would take. “He said he needed four months,” Lerner recalled recently. “I said, ‘Forty-eight hours.’ He said, ‘You’re crazy.’ I said, ‘Yes, I’m crazy, but do it in 48 hours.’ ” The municipal authorities were able to accomplish it in three days, beginning on a Friday night and installing paving, lighting, planters and furniture by the end of the day on Monday. “Being a very weak mayor, if I start to do it and take too long, everyone could stop it through a juridical demand,” Lerner went on to explain. “If they stop the work, it’s finished. I had to do it very fast, at least in part. Because we had discussed it a great deal. Sometimes they have to have a demonstration effect.”

The demonstration worked. Within days, impressed by the increase in their business, the once-recalcitrant shop owners were demanding an extension of the traffic-free district. Some diehard motorists, however, sulked. Lerner heard that a group of them were planning to disregard the prohibition and drive their cars into the street on a Saturday morning. So he contrived an unbreachable defense. With the cooperation of the city’s teachers and a donation of rolls of newsprint and boxes of paint, on that morning he assembled several hundred children in the street, where they sat and drew pictures. “It was to say, ‘This is being done for children and their parents — don’t even think of putting cars there,’ ” he told me. The sputtered-out protest was the last resistance to the pedestrianization of the shopping area, which has since expanded from the original 6 blocks to encompass about 15 today. “Of course, this was very emblematic,” Lerner recounted. “We were trying to say, ‘This city is not for cars.’ When many mayors at the time were planning for individual cars, we were countervailing.” He observed that it was emblematic in another way also: “From that point, they said, ‘If he could do this in 72 hours, he can do anything.’ It was a good strategy.”

more from the NY Times