Bring Eco-Power to the People

Annie Schumake stands outside her one-story house in the depressed city of Richmond, Calif., just north of Oakland, and watches her electric meter slow to a crawl, stop and then begin to tick backward. Schumake's solar panel, just installed on her roof and partly financed with low-cost loans from the city, is supplying free power and more. The panel was put in by a team of local workers trained by area nonprofit groups that prepare unemployed Richmondites for jobs in the burgeoning green building field. "I'm happy because I'm saving money," says Schumake. "But I'm also saving the planet, and that's the major one." Van Jones, the dynamo promoting the project, breaks into a wide smile of his own. "Power by the people, for the people," says Jones. "This is the vision of the future right here."

A few years ago, the Oakland-based human-rights activist came to a realization. If the U.S. accelerated the transition to a cleaner economy, millions of jobs in green construction and alternative energy could be created. Those jobs--call them green collar--were exactly what unemployed residents of cities like Oakland needed. Environmental activists and inner-city minorities--two groups often segregated by race and class--had a common interest, and it could help extend the coalition against climate change beyond hard-core greenies. "Polar bears, Priuses and Ph.D.s aren't going to do it alone," says Jones, 39. "Everything our friends in the eco-élite do will vanish unless we find a way to expand green jobs to the rest of the economy."

You couldn't create a better advocate for the green-collar movement than Jones. A Yale-educated lawyer who founded the Ella Baker Center for Human Rights in Oakland, the magnetic Jones moves easily between worlds, at home preaching to inner-city high school students or mixing with Silicon Valley entrepreneurs. But everywhere Jones goes, he repeats a simple message. "Give the work that most needs to be done to the people who most need the work," he says, and solve two pressing problems--pollution and poverty--at once.

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