Sunday, May 02, 2010

The Consumption Conundrum: Driving the Destruction Abroad

Every time someone pushes the on-button on an electronic device, there is an expectation that the unit will power up quickly and display images in vibrant color. There is the further expectation, especially when using electronic devices for communications such as email access, web downloading, and texting that the response time will be immediate. We live in an age of technological arms races in which manufacturers gain market edge by creating products that are faster, have more applications, have a broader network reach, and generally do more.

The processing capacity of digital electronic devices doubles about every two years (Moore’s Law), and this capacity increase is enabled by an expanded use of elements. For example, computer chips made use of 11 major elements in the 1980s but now use about 60 (two-thirds of the periodic table!). And the electronics sector isn’t alone. Engine turbine blades for aircraft are made of alloys of a dozen or so metals; motors and batteries of green-technology hybrid vehicles depend on several of the rare earths; advances in medical imaging have come about by the unique band gaps of elements such as gadolinium. It seems that there are no limits to what the imagination can create except for the fact that many of the metals are globally rare and, given the nature of current technology, non-substitutable.

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